Can you make our existing site faster?

Usually substantially. A performance audit identifies what's actually slow on real devices — commonly images, third-party scripts and render-blocking resources rather than the server. It's frequently the cheapest conversion improvement available and doesn't require replatforming.

How do you handle marketplace inventory sync?

By deciding explicitly what the source of truth is per SKU, then syncing with buffers and reservation logic rather than pushing raw numbers. Some overselling risk is unavoidable at high velocity; the design question is where you'd rather absorb it.

Which payment methods can you integrate?

The ones your market expects — cards, wallets, bank transfer and local methods via Stripe, Razorpay or a provider of your choice. We design the order lifecycle around the payment methods rather than treating alternatives as edge cases.

When should we start preparing for peak season?

Eight weeks out at minimum, because the fixes that load testing reveals take time to make safely. Coming to us three days before a sale limits us to monitoring and a rollback plan — worth having, but far less than we could have done with lead time.

Retail & E-commerce IT Solutions — Storefronts, OMS & Engagement

Retail & e-commerce

Storefronts, order management, inventory sync and customer messaging — engineered for peak-season load rather than for a quiet Tuesday.

Start a project Contact sales

Retail load is not evenly distributed. A system that comfortably handles a normal week can fail entirely in the first ten minutes of a sale, and that failure is uniquely expensive — you lose the revenue, the acquisition spend that drove the traffic, and the customers who now associate your brand with an error page.

The second defining feature is that inventory truth is hard. Stock lives in a warehouse system, a storefront, a marketplace listing and possibly a physical shop, and every one of them believes it is authoritative. Overselling is a customer-service problem; underselling is invisible lost revenue.

Add marketplace channels, returns handling, and customers who expect proactive order updates on their preferred channel, and the operational picture gets complicated quickly.

Five recurring problems.

The site falls over during sales

Usually not raw capacity but a specific bottleneck — an unindexed query, a synchronous call to a slow third party, or a cache that stampedes. Load testing finds them before customers do.

Stock levels that aren't true

Overselling on a marketplace, or hiding stock that exists. Fixing it means deciding what the source of truth is per channel and syncing deliberately rather than on a schedule.

Order management sprawl

Orders arriving from a storefront, marketplaces and phone, tracked across three systems and a spreadsheet. Consolidation is usually the highest-return project.

Customers asking where their order is

Proactive order and delivery updates over the channels customers actually read remove most of this inbound volume.

Slow storefronts losing conversions

Mobile page speed is directly commercial in retail. A performance rescue is frequently the cheapest conversion improvement available.

The services that carry most of our retail work.

Web Development

Storefronts and replatforming built to Core Web Vitals — where page speed converts directly into revenue.

Enterprise Integration

Keeping storefront, ERP, warehouse, marketplaces and carriers in agreement about stock, orders and pricing.

Communication Platform

Order confirmations, dispatch and delivery updates, abandoned-cart recovery and campaigns over WhatsApp, SMS and RCS.

Cloud & Infrastructure

Capacity planning, load testing and autoscaling ahead of peak — plus the cost work to avoid paying peak prices year-round.

Data & Analytics

Margin by product, channel profitability and returns analysis — the numbers that decide what to stock and what to stop.

What we do in the run-up to a sale. The work that matters happens weeks before, not on the day.

018 weeks out
Model the load
Agree the expected peak from last year's data plus this year's marketing plan, then load test against it — not against a comfortable number.
026 weeks out
Fix what breaks
Load testing always finds something. Query optimisation, caching, and removing synchronous calls to third parties that will be slow when everyone else is also hitting them.
033 weeks out
Scale and rehearse
Autoscaling configured and tested, a rehearsed rollback for every planned change, and a code freeze date agreed and honoured.
04Sale day
Watch it live
Engineers on call watching real-user metrics, with pre-agreed degradation options — what gets turned off first if things get tight, decided while everyone is calm.

The most valuable thing on that list is deciding in advance what you'd sacrifice. Every retailer has something they'd rather disable than lose checkout.

For most retailers, a platform like Shopify or WooCommerce with careful configuration is the right answer, and we'll say so rather than sell a build. Custom becomes justified when your fulfilment or pricing logic genuinely doesn't fit a platform, or when the storefront experience is itself the differentiator.